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Advertising Reinforces Consumer Trends
“Advertising generally works to reinforce consumer trends rather than to initiate them.” — Michael Schudson Tagged: advertising, consumers, quotes, trends
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Keep It Simple for the Consumer
“Keeping it simple for the consumer is incredibly dire.” — Bob Iger Tagged: consumers, quotes
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Say It Like It’s Never Been Said Before
“Forget words like ‘hard sell’ and ‘soft sell.’ That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be...
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Design Does Matter
Stumbled across this great infographic yesterday that really speaks to the value and importance of design. As it relates to products and their exterior appearance…it all matters. And it seems companies...
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Knowing What To Make
““Authentic marketing is not the art of selling what you make but knowing what to make.” — Philip Kotler
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Be In the Business of Responding to Consumer Demand
“We’re not in the business of shaping consumer demand. We respond to it.” — Steve Largent
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Focus On The Consumer
“When you focus on the consumer, the consumer responds.” — Alexander Wang
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What is a brand and how to get it?
“A brand is simply the sum total of all the mental associations, good and bad that are triggered by a name. What does your name stand for in the mind of the public? What are the associations triggered...
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Engage with customers more often
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” – John Russell, President, Harley-Davidson
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Successful brands are timeless
“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King
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A brand that captures your heart gains commitment
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” – Scott Talgo Tagged: branding, inspiration, quotes
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Brands are created in the mind
“Products are made in the factory, but brands are created in the mind.” – Walter Landor
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Packaging Has To Sell The Product
“The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.” — Jerry Only
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Inspire to Purchase
“The packages are trying to engage the consumer in such a way that they’re inspired to buy the product.“ — Chris Lyons Tagged: inspiration, packaging, purchasing, quotes
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Explore the Fun Packages
“I’m not a make-up person, but I love wearable products that are easy to use, with fun packaging.“ — Charlotte Ronson Tagged: inspiration, packaging, products, quotes
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